Case Study:

Boosting Retention & Revenue at a Boutique Fitness Studio

CaSe Study

Client Overview

  • Industry: Athletic Training & Fitness

  • Location: Durham, NC

  • Team Size: Small, under 10 trainers

  • Status: Independent local studio with a loyal but under-optimized member base

Challenge

The studio had no system in place to track member retention, re-engagement, or missed revenue opportunities. Members who were on the verge of leaving or had already disengaged were falling through the cracks due to poor follow-up processes and lack of visibility into member behavior.

Solution

Before launching Lyracy Analytics, we built a member tracking and retention system using simple spreadsheet infrastructure and sales communication audits. We:

  • Tracked monthly recurring revenue (MRR) member by member

  • Flagged at-risk clients and missing follow-ups

  • Created personalized communication follow-ups via social media and email

  • Repackaged existing memberships to retain and upsell clients

  • Provided visual reporting to show missed vs. captured opportunities

Impact (in just 30 days)

  • $1.5K+ /month in recurring revenue secured

  • $18K+ /year in projected value retained

  • Rescued multiple memberships from cancellation

  • Converted previously disengaged or low-engagement clients

  • Improved retention visibility and communication between staff

Lessons Applied to Lyracy Analytics

This experience became a prototype for the retention and revenue systems and tactics we now offer to fitness studios, gyms, and service-based businesses. We took data that the business was already providing and optimized that data into insights and action steps to produce income.